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Fakespot Review Analyzer Report

Analyzed on:Jun 16, 2016
This product was unavailable when we attempted to do our analysis. If the product is available, please contact us.

This is the last analysis snapshot initiated on Jun 16, 2016.
Red point

Tread lightly, this product may contain a major number of unreliable or low quality reviews!

Analysis overview

Our engine has analyzed and discovered that 28.0% of the reviews are reliable.
This product had a total of 556 reviews on Jun 16 2016.
Our engine detects that in general the reviewers have a mixed positive and neutral sentiment.
Interesting tidbit: the most used word by reviewers is hair.
How are reviewers describing this item?
flat, honest, iron, received and great.
Our engine has detected product exchange for reviews. We believe these reviews are harmful for real consumers because of the inherent bias and our grade reflects that.
Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
Our engine has determined that the review content quality is low.

Reviews summary

I absolutely love my new hair straightener straightening brush 3

I am able to straighten my hair while brushing it at the same time

It's like a hair brush

She said the next day her hair is still soft and she wants one of her own

Review Count


Unreliable Reviewer
Reviewer Analysis:
✓ Overwhelming amount of positive reviews
✓ Language utilizes many superlatives or is suspiciously positive
✓ Correlation with other fake reviewers' profile data and language.
✓ Large number of reviews created on the same date.

Unreliable Reviewer
Reviewer Analysis:
✓ Reviewer account looks to be generated by automation
✓ Correlation with other fake reviewers' profile data and language.

[["hair", 145], ["brush", 58], ["product", 44], ["review", 31], ["like", 28], ["straightening", 27], ["flat", 23], ["honest", 23], ["exchange", 21], ["works", 20], ["iron", 20], ["straightener", 20], ["received", 19], ["using", 19], ["great", 18], ["straighten", 18], ["time", 18], ["heat", 16], ["discount", 15], ["easy", 15], ["love", 15], ["hot", 14], ["recommend", 14], ["curly", 13], ["price", 12], ["straight", 12], ["well", 12], ["work", 11], ["makes", 10], ["way", 10], ["tool", 10], ["super", 9], ["about", 9], ["without", 9], ["discounted", 9], ["thick", 9], ["fahrenheit", 8], ["celsius", 8], ["good", 8], ["different", 8], ["quality", 8], ["didn't", 8], ["better", 8], ["say", 8], ["tried", 8], ["little", 8], ["level", 7], ["ends", 7], ["part", 7], ["easier", 7], ["straightened", 7], ["reviews", 7], ["design", 7], ["once", 7], ["burn", 7], ["brushes", 7], ["through", 7], ["how", 7], ["own", 7], ["minutes", 7], ["opinion", 7], ["unbiased", 7], ["happy", 7], ["able", 7], ["first", 7]]

Fakespot Review Grade

Our analysis detected 72.0% low quality reviews

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