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digital, content, scrappy, many and great.
Excellent book that should give small business owners or even startups the confidence t realize they can compete with larger competitors or market leaders using some creative thinking and modern marketing techniques
Many marketing books out there can inspire you but this book actually helps you think and move forward in a practical, actionable mindset
From the first steps of mapping your marketing to involving your audience by asking them the right questions and creating a “question engine” to measuring your progress, this book contains everything you need to develop, implement and grow you digital marketing initiative
A great example of how this book works is in the chapter on simplification when the author brings everything together and talks about a number of short cuts you can take to have the most effective bang for your buck