Highlights
Quality
Pleased with the coverage and ease of use
She is really happy with the ease of application and with the result deep shiny black with an even colour
Packaging/appearance
Apart from the extra packaging waste some of us struggle squeezing tubes tennis elbow i cant see any benefit to the developer c... Read More
I did kind of like that it made this seem extra special but extra packaging and all that
Competitiveness
Good value for moneynot 100 full coverage as left a few tints but overall good
Overview
- How are reviewers describing this item?
colour, black, great, easy and good. - Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
- Our engine has determined that the review content quality is low.
- Our engine has analyzed and discovered that 71.4% of the reviews are reliable.
- This product had a total of 898 reviews as of our last analysis date on Nov 12 2021.
Helpful InsightsBETA
Posted by a reviewer on Amazon
I had to resort to a pair of marigolds
Posted by a reviewer on Amazon
It smells amazing unlike other brands that smell like chemicals also the colour is second to none
Posted by a reviewer on Amazon
Did not react to the patch test or during dye process
Posted by a reviewer on Amazon
Only thing i didn’t like were the provided gloves they are far too big and difficult to use so i replaced them with my own
Posted by a reviewer on Amazon
This is probably the least offensive smelling permanent hair dye out there
Posted by a reviewer on Amazon
Covered my dark brown natiral colour and dark blonde dyed colour