They're kind of firm, but soft enough to provide a cushioning. The heel area is cupped and holds heel in place over the pad. The softer heel pad for my plantar.

This footminder fit my shoe perfectly, size 8 1/2. These are definitely suitable for anyone looking for extra support, not just runners.

Great orthotics for relatively inexpensive. Gives great pronation correction and support. Easy to trim. Still, the rest of it is usable.

These seem pricey at first, but they actually saved me a lot of money. These are very reasonable priced solutions that really work. They are cheap enough compared to custom made products.

Thin and flimsy with no real arch support. While this product does have a high arch, the arch support extends so far back that it comes up under your heel.