Pros & Cons
Pros
Whenever phil m jones has a book out i jump on it, which is why i pre-ordered this one. Another incredible book by phil jones.
How to write better copy is the go to for blogging or other forms of writing. Good idea is definately * read the book but also pay the little extra and do the audible version. Full of humorous and clever examples and very enjoyable to read.
It has some very good tips which i will adapt to suite me. He makes it so simple, and provides words and techniques that you can apply immediately. Great todip in and out of. Great techniques but similar to other training out there.
Don't expect any harry potter-esque incantations here, these phrases are deceptively innocuous, yet they are truly powerful. Sometimes you just take a leap of faith and buy a book (or audiobook) and it delivers exactly what it says for you.
Cons
It's for people who want to fleece and rip off customers for a short-term win. Author even has the audacity to be entitled enough to express his hatred towards customers who put off making a decision in the moment. This is just laziness and a cash gra... Read More
Highlights
Quality
Great little book that helps you arm yourself with the right language and motivation to get things done better and quicker
I also need to stress the fact that im not a native english speaker and this book helped me improve my vocabulary alongside wit... Read More
I read together with the audio book playing
Nevertheless its a good read for 4 quid and has definitely given me some ideas moving forward that i can apply particularly for... Read More
Competitiveness
Buy the book implement it and get ahead of your rivals
Good if youre starting a career in sales
Overview
- How are reviewers describing this item?
good, easy, great and short. - Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
- Our engine has determined that the review content quality is low.
- Our engine has analyzed and discovered that 66.3% of the reviews are reliable.
- This product had a total of 2,553 reviews as of our last analysis date on Aug 19 2022.
Helpful InsightsBETA
Posted by a reviewer on Amazon
How to write better copy is the go to for blogging or other forms of writing
Posted by a reviewer on Amazon
The adweek copywriting handbook the ultimate
Posted by a reviewer on Amazon
Nevertheless there is a fine line about how much of it is manipulating people into your goals
Posted by a reviewer on Amazon
As a ux designer this is useful on one hand but on the other it can be used to be deceitful
Posted by a reviewer on Amazon
Nevertheless its a good read for 4 quid and has definitely given me some ideas moving forward that i can apply particularly for product copywriting
Posted by a reviewer on Amazon
A lot of it is very obvious but i dont see that as a big issue were not all sales people
Posted by a reviewer on Amazon
The audio version is read by the author himself
Posted by a reviewer on Amazon
It basically gives you the words or short sentences to say so that people cannot get out of what you are trying to convey to them