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Overview
  • How are reviewers describing this item?
    evil, good, human and great.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has determined that the review content quality is high and informative.
  • Our engine has discovered that over 80% high quality reviews are present.
  • This product had a total of 47 reviews as of our last analysis date on May 13 2020.
Details

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

Great examples on persuasive interfaces and interactions that people will love to use...as a ux designer I really recommend this book


Helpful Insights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    Organised over seven chapters (one for each of the famous deadly sins) the book focuses on human weaknesses that can be exploited time and time again to draw potential customers in to commercial web pages, prevent them from navigating to the pages of competitors, convince them to commit to purchases and to keep them coming back for more.


    Posted by a reviewer on Amazon

    Easily readable and understandable by all, this book could well open your eyes to the traps and pitfalls that web designers are now routinely laying before you to part you from your cash, to convince you to buy something you didn't want and have no need for, whilst at the same time getting you to give your time and effort to persuade others to do the same.


    Posted by a reviewer on Amazon

    And yes, you will find amazon featured in its pages.


    Posted by a reviewer on Amazon

    If it strikes you that this book is potentially shooting itself in the foot by undermining the effectiveness of the techniques it demonstrates by exposing them to a previously ignorant public who, once aware of the tricks will no longer fall for them, the author assures his commercially oriented readers that nothing could be further from the truth.


    Posted by a reviewer on Amazon

    If you think this makes it sound like the web is a wicked, deceiving place, then you'd almost certainly be right; chris nodder protects his own immortal soul by declining actually to go as far as to advocate any of the techniques he describes, instead warning designers that they'll have to make their own ethical choices along the way.


    Posted by a reviewer on Amazon

    I often wondered if the irony was intended, but, having reached the end if the book, i see it is not.


    Posted by a reviewer on Amazon

    Certainly manipulation and deception may occasionally be helpful.


    Posted by a reviewer on Amazon

    The author offers reassuring children and aiding demented seniors as examples.

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