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Overview
  • How are reviewers describing this item?
    evil, good, great, human and deadly.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has determined that the review content quality is high and informative.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 29 reviews as of our last analysis date on Jan 28 2020.
Details

BETA

Most positive reviewquestion

Great examples on persuasive interfaces and interactions that people will love to use...as a ux designer I really recommend this book

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

really delves into how a consumer society is made and maintained. spooky in how predictable people really are and how that pre...  Read More

Least authentic reviewquestion

Not enough review data to provide meaningful insight.


Helpful Insights

BETA

    Posted by a reviewer on Amazon

    Sure, i'd seen them, and when nodder pointed out what they were doing, it then seemed obvious.


    Posted by a reviewer on Amazon

    The title is a little misleading.


    Posted by a reviewer on Amazon

    The purpose of the book is not to allow you to pull the wool over your users’ eyes.


    Posted by a reviewer on Amazon

    The book is organized around the seven deadly sins.


    Posted by a reviewer on Amazon

    Oh yes indeed, the most notorious book ever made.


    Posted by a reviewer on Amazon

    There is no subliminal messaging or guilt trip.


    Posted by a reviewer on Amazon

    Organised over seven chapters (one for each of the famous deadly sins) the book focuses on human weaknesses that can be exploited time and time again to draw potential customers in to commercial web pages, prevent them from navigating to the pages of competitors, convince them to commit to purchases and to keep them coming back for more.


    Posted by a reviewer on Amazon

    Easily readable and understandable by all, this book could well open your eyes to the traps and pitfalls that web designers are now routinely laying before you to part you from your cash, to convince you to buy something you didn't want and have no need for, whilst at the same time getting you to give your time and effort to persuade others to do the same.

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