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Pros & Cons

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Pros

This book delivers a tremendous amount of value to anyone wanting to learn how to be a professional seller. This thesis completely inverts most of sales wisdom, and leads to some counterintuitive but clever recommendations. This is the book your sales... Read More

It is a lifeline to those who see the change and are looking for why and how to make the shift. Show them want to be on the lookout for the next possibly.

Anthony iannarino provides an innovative approach on how one achieves a superior position enabling him or her to provide greater value to prospects and customers. The idea of 'one-up' is a different lens on how to position yourself, your product, and ... Read More

Anthony antoni shares 10 strategies to help salespeople run a sales meetings in a smarter and better way. It subsumes past sales techniques and incorporates them into an entirely new way of thinking about selling. Biggest learning is that the salesper... Read More

Sometimes i find it annoying when writers get too breezy or jokey, but while anthony does use a lot more humor in this book compared to previous ones they're reserved for allegories and stories. And funnily enough his first chapter exactly shows antho... Read More

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Highlights

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Quality

Gartner has shared research recently that customers are only spending 17 of the time in their buying journey with the vendors t... Read More

Business owners and buyers are dealing with the same and in desperate need of good information delivered in a simple way for al... Read More

Packaging/appearance

And frankly thats what has kept me in the onedown position

Competitiveness

Anthony iannarino delivers years of hard work and learning from sales and business in this book

If youre a fan of the consultative andor value creation sales approach i highly recommend this book

Winning in business is all about cultivating unfair advantages you competitors don’t see and can’t match

Combine the strategies in this book with those in the previous ones and you will have a very powerful combination that will giv... Read More

Overview

How are reviewers describing this item?
elite, better and consultative.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has determined that the review content quality is high and informative.

Our engine has discovered that over 90% high quality reviews are present.

This product had a total of 99 reviews as of our last analysis date on Sep 3 2022.