The book is broken down into 3 main parts 1 developing relationships and gaining access 2 building consensus wire the building ...  Read More

The book is broken down into 3 main parts 1 developing relationships and gaining access 2 building consensus wire the building and 3 winning with the intangibles  Read Less

With the ever changing industry this book definitely gives you a powerful framework to work on so you can differentiate yoursel...  Read More

With the ever changing industry this book definitely gives you a powerful framework to work on so you can differentiate yourself from what anthony calls the red ocean  Read Less

The book is divided into three parts developing relationships building consensus and winning with the intangibles

The book is divided into three parts developing relationships building consensus and winning with the intangibles  Read Less

For this reason i went with the hardback copy

For this reason i went with the hardback copy  Read Less

Lower price doesnt equal greater value instead its an admission that the salesperson is having difficulty differentiating

Lower price doesnt equal greater value instead its an admission that the salesperson is having difficulty differentiating  Read Less

I just finished up eat their lunch winning customers away from your competition great book on this subject and really the only ...  Read More

I just finished up eat their lunch winning customers away from your competition great book on this subject and really the only book ive seen that is primarily about this subject  Read Less

I highly recommend this book if you are a sales professional calling on b2b clientele that your competition has and dream of h...  Read More

I highly recommend this book if you are a sales professional calling on b2b clientele that your competition has and dream of having them as your own  Read Less

If you want to learn how to win business over a competitor by this book and get ready to take notes

If you want to learn how to win business over a competitor by this book and get ready to take notes  Read Less

With fierce global competition this book will help you to differentiate yourself

With fierce global competition this book will help you to differentiate yourself  Read Less