Posted by a reviewer on Amazon

When i was a kid in the 1970s my mom helped start an ironon tshirt shop yes it was in california in the 1970s go figure

Posted by a reviewer on Amazon

We spent weeks coming up with names my dad kept lists and we posted them on the fridge

Posted by a reviewer on Amazon

In spite of our brilliant creative innovative efforts it became known as kathys tshirts

Posted by a reviewer on Amazon

Her business did well again it was the 1970s and everyone desperately needed an ironon custommade tshirt the way people today need the awesomest and newest pair of nikes or whatever

Posted by a reviewer on Amazon

I was reminded of this time when i saw eli altmans new amazing book dont call it that

Posted by a reviewer on Amazon

Like when the evil philip morris company renamed themselves altria in an attempt and cover up who was really trying to shove tarfilled cancer sticks down the worlds throats

Posted by a reviewer on Amazon

Its obvious to me that the branding agency they hired did not read this book nor did they consult anyone half as smart and insightful as eli altman

Posted by a reviewer on Amazon

This guy knows how to write and how to distill the process down to simple understandable steps