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  • Our engine has analyzed and discovered that 69.2% of the reviews are reliable.
  • This product had a total of 26 reviews as of our last analysis date on Nov 16 2017.
Reviews Summary

An excellent book that provides a thorough understanding of the customer development process and the tools to get started


I have enjoyed michaels blog and was not disappointed with this book


In this short book he goes beyond the logic of why you should follow the customer development model with example questions opening call scripts and case studies

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