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Highlights
Quality
I enjoyed the book and it does give good information especially for those not already familiar with the subject
Berger states “…social epidemics are driven by the products and ideas themselves
Competitiveness
I am now able to add some techniques to my own life with martketing certain products
A brand new book with a cheaper price
This concept can make or break your business
Overview
- How are reviewers describing this item?
contagious, great, social, good and useful. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 3,207 reviews as of our last analysis date on Feb 14 2021.
Helpful InsightsBETA
Posted by a reviewer on Amazon
New york time’s best seller “contagious why things catch on” by jonah berger goes through many examples of the methods used to catch the attention of the majority of people and what gets ignored
Posted by a reviewer on Amazon
Shockingly only 7 of wordofmouth advertising is done through social media
Posted by a reviewer on Amazon
The first chapter starts with social currency
Posted by a reviewer on Amazon
The example berger used was the hot dog restaurant having a secret bar hidden with a secret door in a phone booth
Posted by a reviewer on Amazon
Such as buying coffee and donuts peanut butter and jelly and specifically in the book it is mentioned that the mars candy company saw a spike in sales during the time in 1997 when nasa was organizing a mission to mars
Posted by a reviewer on Amazon
I enjoyed reading this book and if you plan on developing a marketing plan or strategy for your business “contagious why things catch on” would be useful to test the strategies to make sure it would be successful
Posted by a reviewer on Amazon
The triggers implemented that drive consumers to action
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