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  • How are reviewers describing this item?
    great, contagious, social, viral and useful.
  • Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
  • Our engine has determined that the review content quality is low.
  • Our engine has analyzed and discovered that 70.1% of the reviews are reliable.
  • This product had a total of 1,470 reviews as of our last analysis date on Jun 27 2020.


Most positive reviewquestion

Great book would highly recommend to those looking to start a business and need help with marketing.

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

This is the first book I have found that really exposes the myth of social media as a critical business influencer. The author'...  Read More

Least authentic reviewquestion

As part of my delve into SMM I came across this book. It is well written and contains a wealth of information about what motiv...  Read More

Helpful Insights


    Posted by a reviewer on Amazon

    People value in-person interaction, especially by their peers or co-workers, compared to people from the internet.

    Posted by a reviewer on Amazon

    Secondly, berger confirms that it does not matter who you are or what product or idea you are trying to sell… this book will show you how to become contagious.

    Posted by a reviewer on Amazon

    In my opinion, this seems like an obvious step that could be left out by berger.

    Posted by a reviewer on Amazon

    Continuously, by making a product that has practical value, the creation is a contagious product.

    Posted by a reviewer on Amazon

    Worthwhile, informative read with few typos.

    Posted by a reviewer on Amazon

    Had to read it for work.

    Posted by a reviewer on Amazon

    Taking into account the examples berger used in the chapter about practical value (which are pure behavioral economics and with which i'm most familiar), most of the ideas in this book are not really new, but the way they are put together and organized is really insightful if not remarkable.

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