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Fakespot Review Analyzer Report

Contagious: How to Build Word of Mouth in the Digital Age

Contagious: How to Build Word of Mouth in the Digital Age

Sold by Jonah Berger
Company Product Reviews Grade:B

In category Direct


Fakespot Review Grade

D
Our analysis detected 48.2% low quality reviews


Analyzed on:Jan 15, 2018
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There are indications of unreliable/low quality reviews. You be the judge.

2.058585

Analysis overview

Our engine has analyzed and discovered that 51.8% of the reviews are reliable.
This product had a total of 85 reviews on Jan 15 2018.
Interesting tidbit: the most used word by reviewers is book.
How are reviewers describing this item?
social, viral, public, great and many.
Our engine detects that in general the reviewers have a suspiciously positive sentiment.
Our engine has profiled the reviewer patterns and has determined that there is high deception involved.

Reviews summary

Excellent read, a must have for anyone who wants to truly understand why some services/products/ideas go viral

All techniques are explained really well, with many real life examples, which is highly useful if you are looking to make an idea of your own go viral!thanks to the author, loved the book!



Review Count

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[["book", 48], ["about", 32], ["social", 32], ["how", 31], ["read", 31], ["marketing", 29], ["why", 29], ["people", 28], ["examples", 26], ["viral", 26], ["ideas", 25], ["o", 24], ["berger", 24], ["products", 23], ["things", 22], ["public", 22], ["great", 19], ["highly", 19], ["many", 19], ["others", 18], ["likely", 17], ["us", 17], ["something", 17], ["practical", 17], ["good", 16], ["stories", 16], ["well", 16], ["his", 15], ["such", 15], ["currency", 15], ["anyone", 15], ["those", 14], ["contagious", 14], ["interesting", 14], ["value", 14], ["word", 13], ["ingredients", 13], ["who", 13], ["shared", 12], ["refers", 12], ["makes", 12], ["however", 12], ["behaviors", 12], ["from", 12], ["way", 12], ["mouth", 12], ["other", 12], ["new", 12], ["easy", 12], ["understanding", 12], ["emotion", 12], ["triggers", 12], ["certain", 11], ["comes", 11], ["sharing", 11], ["books", 11], ["brilliant", 10], ["offline", 10], ["talked", 10], ["psychology", 10], ["business", 10], ["berger's", 10], ["media", 10], ["important", 10], ["recommend", 9]]

Fakespot Review Grade

D
Our analysis detected 48.2% low quality reviews




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