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  • How are reviewers describing this item?
    color, easy, free, natural and great.
  • Our engine detects that in general the reviewers have a suspiciously positive sentiment.
  • Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
  • Our engine has determined that the review content quality is low.
  • Our engine has analyzed and discovered that 54.0% of the reviews are reliable.
  • This product had a total of 819 reviews as of our last analysis date on Feb 16 2017.
Reviews Summary

Before i used 3 boxes of this dye on my hair, my hair was purple (semi permanent only)

Color wise, i tried to look up reviews of how this came out on people because the name has 'blue' in it and i personally was looking for a product that gives my hair a blue sheen in the sunlight

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