Posted by a reviewer on Amazon

It doesnt matter what category were in

Posted by a reviewer on Amazon

It doesnt matter what size company we work at

Posted by a reviewer on Amazon

Tech companies are going into the car business

Posted by a reviewer on Amazon

This all tells us that quite possibly we dont know our customers any longer

Posted by a reviewer on Amazon

We may not know how to talk to them or where to have that conversation

Posted by a reviewer on Amazon

I recently read mark roberge’s “the sales acceleration formula” which describes how he built a sales function from scratch that aligned sales hiring training coaching and the work of the marketing and sales departments because there were no real political constraints in making everything work together

Posted by a reviewer on Amazon

She is clearly concerned that what many organizations are doing badly in the name of creating and using buyer personas and they need to get back on track

Posted by a reviewer on Amazon

What i found especially interesting alongside “the sales acceleration formula” is that revella seems to be attempting to do the same thing roberge did in his book