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Pros & Cons
Pros
The book is honest, easy to read, and actionable. I would have liked to see a little more attribution and inclusion of joseph campbell's work.
Buyer legends is a concise, clearly written book that teaches people the value of stories and narrative in marketing. Buyer legends teaches you how to tap into the most powerful sales and marketing approach.
Storytelling is the only way to connect with people. People want to feel 'their' brand shares their outlook on life.
They make legend making an approachable process that anyone can follow. The buyer legend concept makes so much sense that i was left wondering why it hadn't been articulated decades ago. Create in depth legends to build a larger, more effective conver... Read More
Jeffrey and bryan eisenberg are well known in the digital world. Jeffrey eisenberg tackles that fear quickly. Buyer legends is einstein simple but packs the formula to produce a communication system.
Cons
Either way the content of the book is somehow predictable and anything like groundbreaking knowledge. The content is either predictable or it is not groundbreaking.
Highlights
Quality
Its close to what i have been doing already made into a reproducible straightforward practice
This book is full of great strategies and actionable incites
And against the authenticity of brand storytelling advertising as we know it has an increasingly hard time connecting with peop... Read More
Food as a metaphor for buyer legendsif youve ever watched a cooking show youve probably heard the chefjudge talk about the qual... Read More
Price
The biggest value for me personally was their take on building a buyer legend in 90 minutes
I found immediate value and was able to apply the basic techniques towards our own products after just one read
Well worth the few bucks and the short time youll spend reading it
00 i have spent lately worth a thousand times that price
Competitiveness
People want to feel that their brand shares their outlook on life
The technique of forming buyer legends works for the small business owner all the way up to the complex multinational enterprise
34a brand is no longer what we tell consumers it is it is what consumers tell each other it is
The eisenbergs have hit the bullseye once again
Overview
- How are reviewers describing this item?
short. - Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
- Our engine has analyzed and discovered that 10.2% of the reviews are reliable.
- This product had a total of 178 reviews as of our last analysis date on Feb 8 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Tells you what but too little how
Posted by a reviewer on Amazon
The authors present a compelling argument for customer mappingbuyer legends by way of story
Posted by a reviewer on Amazon
I was surprised to see so many grammatical errors and odd sentence structures though
Posted by a reviewer on Amazon
I found myself rereading paragraphssentences in an attempt to understand what was being conveyed
Posted by a reviewer on Amazon
I did however finish the book somewhat unsettled with one big lingering question
Posted by a reviewer on Amazon
The book clarify you the first step we have to take to sell something
Posted by a reviewer on Amazon
Im now realizing how important it is to tell a story when marketing my products
Posted by a reviewer on Amazon
No reading a book for days or weeks
Review Count History
Price History
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