I like that it's a quality bulb, a money saver bulb, and wi-fi enabled. I'm going to need a prettier pendant for this bulb, it's so attractive!

The temperature of the lightbulb is adjustable. At the warmest setting (what i use), it's like incandescent. The dimmer and color changing features are cool.

The bulb is more than adequately bright and i had no problem installing physically into the fixture. Compared to competitors, this bulb is priced right and has all of the features of the more pricey brands but at a reasonable price.

Controlling it with the bulbrite app works well but no so much with alexa. Horrible first setup, the app is not intuitive, the whole system is just bad news from the get go. Disconnects constantly. I have to manually power of and on.

The bulb is a spot floodlight that won't even fit in my existing fixture. It works without wifi as a regular lightbulb, however that doesn't work either. The set-up process is not super-easy if you have multiple fixtures with multiple bulbs.

I'm stubborn when it comes to making things somewhat pre-made. I see zero reason to buy this knockoff brand.