Business owners break down fears, desires, steps, and resolutions is so pivotal to landing sales. He speaks about those who succeed and come up short according to hisschema. Helped my clarify my brand message.

As the text proceeds, the author offers much advice and guidance. It's a way to connect and understand the conversation the customer’s having in their own heads. This book is clear and to the point.

Donald miller breaks down the marketing of products and services into actionable steps through storytelling. Miller provides a no-nonsense guide on how to build a story brand. Get the value out of it to help navigate the “digital plenitude” while proc...  Read More

The perfect word to summarize this book is drags. For every good paragraph of strategizing in this book, there were about 9,000 words of filler. It crashes my kindle program every time i try to open it.

The general storytelling framework offered is lifted from joseph campbell's famous hero's journey. Donald miller assumes he's a professional marketer and salesperson. Miller is supposed to be the master of storybranding.

This book is an obvious marketing ploy at the often hapless reader. Its overall view of marketing is that it is a siloed activity where your sales process, delivery, and product are irrelevant to the story you tell. It's certainly not if you're workin...  Read More