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This is the last analysis snapshot initiated on May 14, 2016.
  • How are reviewers describing this item?
    colour, great, bright, best and arctic.
  • Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
  • Our engine has determined that the review content quality is low.
  • Our engine has analyzed and discovered that 60.0% of the reviews are reliable.
  • This product had a total of 142 reviews as of our last analysis date on May 14 2016.
Reviews Summary

The colour came out amazingly and my hair feels really soft after using it fantastic amazing hair dye! i have dyed my hair for years a lot of the dyes i have used, transfer onto my hands each time i run my fingers through my hair, which looks awful, so i gave arctic fox a try, all i can say is wow wow wow, no colour transfer on to hands or pillow cases, great bright colours that last for ages, you can leave the colour on safely over night to develop, great smell, i will only use arctic fox from now on , thank you arctic fox

It smells divine, like grape juice, and despite not putting any conditioner on it like i normally would after colouring my hair, it feels amazing after washing the dye out

It has a tendency to go a bit orange in bright lights which i wasn't happy about, but this colour has changed the dyed bit to a lovely deep shade of purple while my white roots are an amazing, vibrant colour

Haven't washed it yet but since i need to dye my roots so regularly anyway i'm not expecting it to be a huge problem

Review Count History