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It does charge my phone properly but the whole reason why i selected this cable was because i wanted the flow effect
Update 5/17/2016: i received a new one from foxnovo and the flow light work properly now
The motion led light lets the user know how quickly a device is charging, this means the user can tell how much their device is charged to full based on how much slower the blue led light snakes along the cord
Maybe a bit pointless for some, but i just think it's pretty nifty, plus it has the flow charge indication, and it's easy to spot the cord in the dark and see if the phone is still charging (if i don't hear my battery app remind me that it has reached the appropriate charge level)