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Pros & Cons
Pros
Really digs deep into strategies that work for marketing. Steve jobs learned from nike. Anyone in finance/accounting, operations or at the center of an organization knows the tension between “them” and “us”.
Consumers understand things in the worldview in which they reside.
Cons
I find seth godin's books incredibly lightweight. Lastly, this was definitely written for b2c marketing.
Despite the some foundational truths outlined above, there was often a very conflicting message around being authentic and also telling stories/lies. The premise of telling'stories,' which are essentially lies wrapped in 'authenticity' is exceedingly ... Read More
He basically says everyone is a liar and that consumers are complicit because they willingly believe lies. Feels unethical and like victim-blaming to me. I'm not sure it's truly the customer's fault for believing.
Highlights
Quality
Great concepts and presented clearly and easily
I want to embed these ideas deeply enough to never forget them as i create and develop the information and messages about the p... Read More
My notsowell received method has been “do this
” for me i have googled “how to tell a good story” unsatisfactorily reread my “storytelling” chapter from toastmasters and sear... Read More
Price
Im amazed at how much value im getting out of this little book
If marketing is the story that you tell he is hiding the real stuff great as 2 dollar bill
It was also a good value for the price i think
So if a bottle of wine tastes better if its more expensive than it probably actually does
Shipping
The book came in today and was pretty fast to get here
Packaging/appearance
I was happy that it came wrapped in a nice plastic
Book arrived in excellent condition love seth godins work
Competitiveness
This is a much better approach than mass marketing that you hear all the time on tv and the radio
Seth does a great job of helping us to niche down to a specific market
Although i agree with many critiques noting that godins ideas may not be new in the business world his delivery provides a much... Read More
If you have a background in business it likely that you will find this less than exemplary in relevant information
Overview
- How are reviewers describing this item?
great, good, new, first and better. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 1.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 1,655 reviews as of our last analysis date on May 16 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
A story about what makes a product or service different a story customers have such a strong reaction to they have to tell their friends a “lie” customers can tell themselves about why they buy what they buy
Posted by a reviewer on Amazon
Even though a story may be a “lie” it still has to feel true to the customer if that makes sense… which it does but it’s hard to phrase the point any better than he does
Posted by a reviewer on Amazon
That being said there isn’t much actionable advice in the book
Posted by a reviewer on Amazon
Like many similar books he makes a great point about marketing and then delivers a bunch of case studies to prove the point but doesn’t give you many tips about how to apply the concepts to your own marketing
Posted by a reviewer on Amazon
It also seems to veer off into side tangents in the latter 3rd of the book
Posted by a reviewer on Amazon
It feels like he “finished” his book saw how short it was and then added on a bunch of fluff to make it longer so that readers wouldn’t feel ripped off
Posted by a reviewer on Amazon
To that end it seems like seth godin didn’t take his own advice to an extent
Posted by a reviewer on Amazon
Still a good book overall though
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