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Fakespot Review Analyzer Report

Advertising Media Planning Seventh Edition

Advertising Media Planning Seventh Edition

In category Books


Fakespot Review Grade

D
Our analysis detected 42.1% low quality reviews


Analyzed on:Jan 28, 2017
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2.052323

Analysis overview

Our engine has analyzed and discovered that 57.9% of the reviews are reliable.
This product had a total of 23 reviews on Jan 28 2017.
Interesting tidbit: the most used word by reviewers is media.
How are reviewers describing this item?
new, good, detailed, great and different.
Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
Our engine has determined that the review content quality is low.

Reviews summary

If you're looking for current and useful information on media planning, i suggest skipping this book and instead doing an online search or reading marketing blogs

Based on the title and the description, i expected this book to offer some helpful info for media planning



Review Count

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Price Track

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[["media", 53], ["book", 36], ["planning", 26], ["information", 13], ["new", 9], ["advertising", 8], ["time", 8], ["good", 8], ["how", 7], ["read", 7], ["from", 6], ["roger", 6], ["edition", 6], ["ad", 6], ["detailed", 5], ["great", 5], ["those", 5], ["need", 5], ["baron", 5], ["different", 5], ["coverage", 4], ["frequency", 4], ["medium", 4], ["professor", 4], ["jack", 4], ["find", 4], ["highly", 4], ["basics", 4], ["world", 4], ["case", 4], ["like", 4], ["covers", 4], ["field", 4], ["buying", 4], ["well", 4], ["useful", 4], ["terms", 3], ["gets", 3], ["limited", 3], ["may", 3], ["definitions", 3], ["discussion", 3], ["enough", 3], ["books", 3], ["tool", 3], ["amazon", 3], ["planners", 3], ["know", 3], ["data", 3], ["internet", 3], ["major", 3], ["thorough", 3], ["many", 3], ["who", 3], ["effective", 3], ["into", 3], ["industry", 3], ["sissors", 3], ["process", 3], ["other", 3], ["example", 3], ["found", 3], ["next", 3], ["role", 3], ["research", 3]]

Fakespot Review Grade

D
Our analysis detected 42.1% low quality reviews




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