We, as consumers, have no way of concluding whether this claim is correct. I assume the same can be achieved by using commercially available mainstream toothpaste in the market. not worth the time or the money, and inaccurate claim.

Hello activated charcoal toothpaste is an excellent toothpaste. All our teeth are whiter, and my teeth feel cleaner and the clean feeling lasted all day, even after drinking and eating. The toothpaste also rinses easily and you will not look like a zo...  Read More

I'm in love with the timer on my toothbrush so i knew exactly when to move to the next section of teeth, they’re super sensitive. My dentist endorses the use of these products as well.

Hello charcoal fluoride toothpaste has a much lighter mint flavor than most others i have used, and because of the charcoal helping to neutralize bad breath, the freshness lasts longer. The flavour of this toothpaste is a pleasant mint and it provides...  Read More

The flavor is fine, it cleans my teeth, and it’s black. The taste is very refreshing and the paste is not harsh.

The bristles of the toothbrush are painful. It feels like i’m brushing my teeth with a cheap sharp bristle brush. It being black just seems like a gimmick. The product claims to contain no artificial sweeteners while also listing xylitol and sorbitol ...  Read More