The price is a bit steep at $200, but overall, this is a quality product. There are a few problems, not enough to be a deal breaker. There is a $30 off coupon so that makes it more reasonable.

The hair dryer folds in half so it fits in a drawer or travel bag easily. It’s able to kinda swivel for compact packing if you’re a traveler. This folds down to about the size of a pair of flats, very easy to pack in a suitcase.

It is amaze balls how light and compact this is. It’s heavy duty, the thickest i’ve seen. It's thicker than most.

If you have curly or frizzy hair, it is amazing. My hairstylist has a similar dryer that i have loved. It tangles the ends of my hair with the force.

Next to the light weight design, this hair dryer is quieter than most without compromising power/air flow. It's not the quietest i've ever tried, but it's quieter thanmost hair dryers out there.

The downside is that my hair feels super dry and looks terrible when i dry it with this dryer. But i am primarily dissatisfied with it because the start/stop button is now malfunctioning.

Dries hair very fast. Heat & 2 speed switches, which i prefer.

It's not a big and bulky dryer nor is it dinky and powerless. This is actually a repurchase. This dryer is lighter than my last one from john frida.

It also has a silky satin-feeling finish that makes for a nice (literal) touch. Little heavier than what i'm used to but has a nice feel and very sleek appearance.

Second purchase is same item as last one lasted about 4 yrs. She and i both look to amazon for trusted and honest reviews so i hope this is helpful to you!

Some reviewers seem to be expecting the quietness of soft loving mouth blows and exhales with the drying power of a jet engine. It is not too loud. It has power and dries my hair well.

The body of the dryer is too long, especially when the concentrator is attached. The high is so much that my hair gets tangled and the medium is not enough airflow. It's powerful and gets hot, but it's so loud and rackety.