The mint flavor is strong. I wish it had an ingredient for whitening like lot of the types of sensodyne do.

The whitening effect of the hap is a delightful bonus, as my soft teeth cannot take any whitening products (including whitening toothpastes) this one is probably a bit better for breath though as bentonite clay tastes like dirt. Just have to get used ...  Read More

All 3 of my kiddos love the taste of it and it does a great job getting their teeth nice and clean. Obviously, not having fluoride is the most important thing but the subtle ela mint is the best flavor.

Super sleek. This product is superb. It is on the higher end of the budget, but for what it delivers, i absolutely recommend it.

Phenoxyethanol is suspected to be an endocrine disruptor and toxic to the liver. I know it’s debatable, but i prefer to not have this controversial ingredient that is also used in antifreeze in my toddlers toothpaste. Stopped using it, back to fluorid...  Read More

Very disappointed. Not impressed with this product. This toothpaste is just bad and i would not recommend it to anyone.