I really like the taste and that it isn't minty! Tastes good also. The taste is whats weird about it lol but it works wonders! The taste isn't bad, definitely has an aftertaste but it’s not bad at all.

Use everyday. Drink coffee all day. This is such a cool product that i’m definitely keeping in the daily routine.

My kids are super picky about toothpaste. This is the only tooth paste my kids will use. No more bright pink or bright blue toothpaste on my bathroom sink.

The price is a little higher than other brands but i am happy she is brushing and she loves it. It’s not super sticky, so it squeezes out fairly easy. No shame, lol.