Terrible toothpaste. It’s not battery powered!

This toothpaste is formulated without harsh abrasives. The taste is great and it is slightly abrasive but that's the only way you're going to get the pearly white you want.

This toothpaste really delivers on its promise to whiten teeth. I love that my teeth are whiter than they were. Without having to use whitening strips or expensive dental whitening products.

The flavor is no longer strong. The flip top is gone. This toothpaste is honestly just basic.