The material is softish but not baby soft as its fairly tightly woven. My granddaughter loves to clutch it around the neck. It's soft and cuddly.

Peter rabbit has his cute little blue jacket with the * that are embroidered so that they're safer for babies, and his pretty little cottontail. His eyes are very sewn. One of them rattles too - which is a great little feature!

He's a very good size for a young girl to cuddle like a doll. The knitted covering makes it squeezably soft. It is a small stuffie, not a big ol’ thing, but i like that about him.

Peter rabbit plush is the perfect match for an old peter rabbit crib book. Gund knows how to make plushies, and peter is no exception. This peter the rabbit is adorable. Love this plush.

This is an excellent quality stuffy. It's gund, so it delivers on quality and detail.

This is so small it's laughable. It says 8” tall but that’s the height of the basket.

The battery compartment is very difficult to access and to manipulate. Apparently the toy is defective or is made poorly.

Returned it. Will be returning. This is very lackluster.

This item is a cheap ripoff of the real one. Aside from being mislead with the advertised product and the sticker coming off, the durability of the product as a whole seems reliable.