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For luxury during this mundane task--use a radius, big brush, toothbrush. It's a gentle toothpaste that does a good job cleaning his mouth.
Doesn't get clumpy at the opening of the tube. Stays smooth and creamy.
This toothpaste has a nice scent (if you’re into bubblegum) but the flavor was not my sons favorite. It is borderline more minty than the adult toothpaste that i use. I regret having her use a toothpaste without fluoride.