It's supposed to strengthen the enamel and reduce cavities. But i feel like teeth will naturally look whiter after any brushing.

It's worth noting that this isn't an overnight fix though. Its even great when running errands. Impressed with the product. Will buy again.

Minimising the plastic and packaging waste. The packaging is ideal for chucking in a bag and not worrying about it. The eco packaging is 10/10 good for the earth.

My teeth sparkle and feel very smooth after use. My mouth feels fresher after using this product. It leaves your teeth feeling smooth and clean and your breath smelling fresh.

Chomp's container is tiny and i love it. The bottle is compact and easy to pack or stow in a bathroom drawer. The little tin container that these come in is adorable!

Even using a sonic toothbrush, there was no foaming or real consistency. Only mild peppermint freshness and tasted much like tom's toothpaste. When you first put the tablet in your mouth you get a tiny burst of cinnamon flavor for about 1 to 2 seconds...  Read More

The flavor is something to note with the whitening capabilities and also value for money. I like pronamel better than other toothpastes as it dissolves better in the mouth. The enamel builder is gentle on the mouth, does its job and tastes good too.

Potassium nitrate component seems to particularly work for soothing nerve pain.

Sensodyne has been recommended by my dentist, have used it fir years. My dentist’s office always compliments my at home hygiene. It is so gentile and i love the feel of my teeth after brushing them.

Sensodyne is more difficult to rinse than colgate competitor. They imitate packaging of the brand name but then add cheap quality contents.