This is one of the best dog toothpaste i have used on my senior baby. Only issue is that if you put the box on the side for awhile the paste is stuck to the top cover and wil spill out when you open the jar.

My toddler's a fan! He squeezes out a lot sometimes. My kids love it and refuse to use anything else.

We like that it is fluoride free because he swallows the toothpaste a lot. However, this is nowhere near as toxic, if it is even harmful, as other toothpastes that contain flouride and other * chemicals that shouldn't be swallowed.

This toothpaste is ideal for younger children (4 and under) who cannot manage the harsh minty flavors as yet. There is a variety of flavors and my kids tend to like the fruity ones like this one. I would, however, recommend that if you have young chil...  Read More

Watermelon flavor is mild and leaves a nice fresh and fruity aftertaste. It isn't like stereotypical kids toothpaste taste.

Titanium dioxide has been classified as a type 2 carcinogen by inhalation. It is suspected to be carcinogenic, regardless of form. I suspect this doesn't actually clean a dang thing.