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Overview
  • How are reviewers describing this item?
    fresh, white, minty, worth and best.
  • This product has a moderate number of reviews provided by VIB and ROUGE Beauty Insiders
  • Below is a list of the groups with the highest percentage positive reviews for each of the following attributes:
    • Age: 25-34
    • Eye color: blue
    • Skin tone: medium
    • Skin type: combination
    • Hair color: blonde
    • Skin concerns: acne
  • Below is a list of the groups with the highest percentage negative reviews for each of the following attributes:
    • Age: 35-44
    • Eye color: green
    • Skin tone: porcelain
    • Skin type: dry
    • Hair color: brunette
    • Skin concerns: aging
  • Our engine has analyzed and discovered that 76.7% of the reviews are reliable.
  • This product had a total of 90 reviews as of our last analysis date on Aug 8 2019.
Details

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

Great taste and my teeth look brighter.

Least positive reviewquestion

I bought this for the claimed whitening effect. To me, it is just works like any other toothpaste with a fraction of its cost. ...  Read More

Most authentic reviewquestion

If your dentist ever gave you a free tiny toothpaste it's better than this. If you ever spent one dollar at the grocery store f...  Read More

Least authentic reviewquestion

This makes your breath really fresh but I don’t know that it whitened..


Helpful Insights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Sephora

    Does not do anything for my teeth after almost a month trying.


    Posted by a reviewer on Sephora

    If you ever spent one dollar at the grocery store for the cheapest tube it was better than this.


    Posted by a reviewer on Sephora

    I probably won't but the whitening toothpaste in particular again, but that's only because of my sensitivity.


    Posted by a reviewer on Sephora

    I bought this toothpaste based on previous reviews.


    Posted by a reviewer on Sephora

    There is nothing special about it.


    Posted by a reviewer on Sephora

    I will not buy this again.


    Posted by a reviewer on Sephora

    The taste is awful and it didn't whiten my teeth


    Posted by a reviewer on Sephora

    Doesn't do anything above or beyond any other kind of toothpaste i have ever used.

Review Count History
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Price History
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