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Overview
  • How are reviewers describing this item?
    dry, made, tried and good.
  • The most common age group for the reviews is 25-34
  • This product has a high number of reviews provided by VIB and ROUGE Beauty Insiders
  • Below is a list of the groups with the highest percentage positive reviews for each of the following attributes:
    • Age: 25-34
    • Eye color: brown
    • Skin tone: tan
    • Skin type: normal
    • Hair color: blonde
    • Hair concerns: volumizing
    • Hair condition: chemically treated (colored, relaxed, or permed)
  • Below is a list of the groups with the highest percentage negative reviews for each of the following attributes:
    • Age: 25-34
    • Eye color: hazel
    • Skin tone: light
    • Skin type: dry
    • Hair color: auburn
    • Hair concerns: straightening/smoothing
    • Hair condition: dry
  • Our engine has analyzed and discovered that 75.0% of the reviews are reliable.
  • This product had a total of 237 reviews as of our last analysis date on Jan 1 2020.
Details

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

I have oily scalp and dry ends and this shampoo does great job. My hair are looking much healthier after using it. I’m on my se...  Read More

Least positive reviewquestion

Don’t waste your money. I’ve used every high-end shampoo under the sun, and fell for the hype on this. Not only does it smell m...  Read More

Most authentic reviewquestion

I have been using this for three months and am still unsure if I’d repurchase. I enjoy using OUAI leave in treatments but so fa...  Read More

Least authentic reviewquestion

I got a sample of this product and I looove the smell and it made my hair really soft and nice. If you have issues with strong ...  Read More


Helpful Insights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Sephora

    Then it was just ok when i used it.


    Posted by a reviewer on Sephora

    Bought along with repair conditioner.


    Posted by a reviewer on Sephora

    It made it dry and now it's falling out.


    Posted by a reviewer on Sephora

    I have bleached hair and liked the description of this, it did the opposite.


    Posted by a reviewer on Sephora

    Smells like the stereotypical “grandma” smell.


    Posted by a reviewer on Sephora

    Disappointed with this product especially for the price point.


    Posted by a reviewer on Sephora

    Unless your hair is so dry that it feels like straw, avoid this product.

Review Count History
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Price History
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