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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


Overall i am very happy with the results of this product


This product works great and instantly whitens your teeth


To be honest i really did not have high hopes for this product


Do not like this product at all

Packaging/appearance


I have been using this for years since the blue and pink packaging leaves my teeth super white and last all day tastes good and...  Read More


Good price long lasting and i love the packaging


The packaging rubs off quickly but who cares

Competitiveness


It noticeably whitens teeth with little to no sensitivity and is easy to use and reasonably priced

Overview

  • How are reviewers describing this item?
    white, easy, few, noticed and first.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • The most common age group for the reviews is 25-34
  • This product has a moderate number of reviews provided by VIB and ROUGE Beauty Insiders
  • Below is a list of the groups with the highest percentage positive reviews for each of the following attributes:
    • Age: 25-34
    • Eye color: green
    • Skin tone: fairlight
    • Skin type: dry
    • Hair color: blonde
  • Below is a list of the groups with the highest percentage negative reviews for each of the following attributes:
    • Age: 18-24
    • Eye color: blue
    • Skin tone: lightmedium
    • Skin type: normal
    • Hair color: brown
  • Our engine has analyzed and discovered that 76.4% of the reviews are reliable.
  • This product had a total of 490 reviews as of our last analysis date on Dec 27 2023.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Sephora

    I’m now told i have a “colgate smile” my teeth are so white


    Posted by a reviewer on Sephora

    Works as long as i use it regularly


    Posted by a reviewer on Sephora

    To be honest i really did not have high hopes for this product


    Posted by a reviewer on Sephora

    I did not expect to see anything at all i thought perhaps i might see some improvement after a week of use… but after only two uses in one day i actually saw a noticeable difference


    Posted by a reviewer on Sephora

    I drink a lot of coffee and tea so my teeth definitely have stains on them and im always insecure about my teeth not being white enough


    Posted by a reviewer on Sephora

    Dont expect your teeth to be neon white but they will be whiter


    Posted by a reviewer on Sephora

    It wouldn’t make your teeth sensitive


    Posted by a reviewer on Sephora

    Used this 3 to 4 times a day of 4 months with zero results

Review Count History
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Price History
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