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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


Best product ever stays on all day doesn’t smudge and holds curl


This is the best mascara i’ve ever used it makes my lashes so long and is never clumpy


I have very thin straight lashes and even after heating up my eyelash curler and curling them twice this never holds a curl


This was too heavy on my short straight asian lashes and just pulled them down also found that this mascara would smudge easily

Price


It’s my first time purchasing an « expensive » mascara and i don’t regret it


For the price of 28 i do believe thats unacceptable


Definitely love this mascara but it is a little overpriced


This mascara is really expensive but sooooo good

Packaging/appearance


I love the wand i love how it liftsseparateslengthens i love that the packaging is ecofriendly i love how it looks on me it’s d...  Read More


Its lighter than most with a brush that makes lashes look long and thick but still natural is easy to wash off with water is as...  Read More


I was so sad when my new ilia tube came in the mail and felt how cheap the new packaging is


The current packaging is definitely plastic and unfortunately feels and looks very cheap

Competitiveness


And lastly i have bought a range of drugstore in high and mascaras but with ilia specifically is the only time ive had this issue


I tried this as an alternative to clinique lash power which has been my goto tubing mascara


I’ve tried better than sex i’ve tried all the trendy mascaras that people have said are the best

Overview

  • How are reviewers describing this item?
    long, best, tried, easy and super.
  • The most common age group for the reviews is over 54
  • This product has a moderate number of reviews provided by VIB and ROUGE Beauty Insiders
  • Below is a list of the groups with the highest percentage positive reviews for each of the following attributes:
    • Eye color: blue
    • Skin tone: lightmedium
    • Skin type: dry
    • Hair color: red
  • Our engine has detected that Sephora has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 16.
  • Previous analysis of this listing was an D grade.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • A high percentage of reviews are from Incentivized Reviewers meaning they were compensated in exchange for writing their review
  • Below is a list of the groups with the highest percentage negative reviews for each of the following attributes:
    • Eye color: brown
    • Skin tone: medium
    • Skin type: normal
    • Hair color: brown
  • Our engine has analyzed and discovered that 44.1% of the reviews are reliable.
  • This product had a total of 3,962 reviews as of our last analysis date on Mar 15 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Sephora

    Didnt think i’d like it as much as i do


    Posted by a reviewer on Sephora

    I’ve purchased this mascara multiple times within a year it seems they’ve changed the formula packaging


    Posted by a reviewer on Sephora

    I’ll be returning it because it’s not the same


    Posted by a reviewer on Sephora

    The other ilia mascara has a far superior brush


    Posted by a reviewer on Sephora

    Your eyes will be left red and irritated


    Posted by a reviewer on Sephora

    I did not experience this with the other ilia mascara which was unavailable when i needed a replacement


    Posted by a reviewer on Sephora

    I’d repurchase the one in the blushcolor tube but will avoid this one in the future

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