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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


I love the scent of this product


It is an amazing quality hair product like the rest of their products


I did not notice a significant difference in using the product


Hairspray doesn’t work for me so personally this is simple and i don’t need a ton of product

Packaging/appearance


I like the packaging as well and the bottle is larger than i thought it would be


The first thing i appreciate is the packaging which allows you to shake the product well before each use to activate the formula


This product is also vegan crueltyfree and glutenfree and comes in recyclable packaging


I wish it was a pump packaging instead

Competitiveness


I recently tried the virtue hydrating and heat protectant healing hair oil and i must say its been a gamechanger for my hair


Only complaint is the top of the bottle is big so you aren’t getting as much as you think but it’s still much more than the olaplex oil


I had a sample and then bought a fullsize one


I’d say it’s like olaplex oil but 200x better

Overview

  • How are reviewers describing this item?
    dry, shiny, down, soft and good.
  • Below is a list of the groups with the highest percentage positive reviews for each of the following attributes:
    • Age: over 54
    • Eye color: blue
    • Skin tone: fair
    • Skin type: combination
    • Hair color: blonde
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • A high percentage of reviews are from Incentivized Reviewers meaning they were compensated in exchange for writing their review
  • Below is a list of the groups with the highest percentage negative reviews for each of the following attributes:
    • Age: over 54
    • Eye color: brown
    • Skin tone: tan
    • Skin type: normal
    • Hair color: brown
  • Our engine has analyzed and discovered that 38.0% of the reviews are reliable.
  • This product had a total of 765 reviews as of our last analysis date on Dec 23 2023.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Sephora

    I have fine thin wavy hair and tend to avoid hair oils because they weigh my hair down but a few drops of this before diffusing does not


    Posted by a reviewer on Sephora

    This didnt do anything for my hair especially for the price point


    Posted by a reviewer on Sephora

    It doesnt smooth any frizz from heat styling and it had a silicone feel


    Posted by a reviewer on Sephora

    Before using this i can never grow my hair past shoulder length as it would be dry and brittle


    Posted by a reviewer on Sephora

    This product didnt help my hair hydrated or shiny at all


    Posted by a reviewer on Sephora

    Dont waste your money and time


    Posted by a reviewer on Sephora

    Im going to go back to my previous hair oil


    Posted by a reviewer on Sephora

    I got this as a trial and only put it on my ends and face framing pieces

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