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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


Its lightweight formula ensures smooth application and it creates a flawless base that enhances eyeshadow pigmentation and longevity


Provides a great base for eyeshadows and blocks oils from disrupting shadow without being too drying for my sensitive eyes


It creases and my wing is gone after 12 hours… if you have oily lids this is not it


I have sensitive skin and used this product once and it made my eyelids burn

Packaging/appearance


The packaging is also so lightweight and perfect for traveling


The packaging with a convenient applicator makes it easy to use


I can’t return the product to the store as i had already recycled the receipt before i opened the package


Doesnt dry out on my lids or in the packaging and it goes a very long way

Competitiveness


I like this formula way better than the shimmery one i purchased by this brand


Ive tried other brands but this is far and away the absolute best


Im now using ulta brand shadow base and sigma shadow sticks as a base and it is way better

Overview

  • How are reviewers describing this item?
    good, long, color, tried and easy.
  • The most common age group for the reviews is 25to34
  • This product has a moderate number of reviews provided by VIB and ROUGE Beauty Insiders
  • Below is a list of the groups with the highest percentage positive reviews for each of the following attributes:
    • Age: over 54
    • Eye color: blue
    • Skin tone: fairlight
    • Skin type: dry
    • Hair color: blonde
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • A high percentage of reviews are from Incentivized Reviewers meaning they were compensated in exchange for writing their review
  • Below is a list of the groups with the highest percentage negative reviews for each of the following attributes:
    • Eye color: green
    • Skin tone: lightmedium
    • Skin type: oily
    • Hair color: auburn
  • Our engine has analyzed and discovered that 29.3% of the reviews are reliable.
  • This product had a total of 11,470 reviews as of our last analysis date on Feb 26 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Sephora

    Good product but my most recent tube purchased had a skewed angle doe’s foot applicator


    Posted by a reviewer on Sephora

    I reached out to urban decay through their contact page and submitted this issue but have had no response


    Posted by a reviewer on Sephora

    I can’t return the product to the store as i had already recycled the receipt before i opened the package


    Posted by a reviewer on Sephora

    I am very disappointed in the bent applicator and zero response from ud


    Posted by a reviewer on Sephora

    Left eyelids dry and eye shadow flakey with creases


    Posted by a reviewer on Sephora

    Haven’t had this issue before but after multiple attempts to make it work will not repurchase


    Posted by a reviewer on Sephora

    The consistency out of the tube can apply too much product so dont overdo


    Posted by a reviewer on Sephora

    My problem is ud eye primer was that it made my eyes tear terribly for hours

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