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Overview
  • How are reviewers describing this item?
    color, easy, dark, natural and perfect.
  • The most common age group for the reviews is 25-34
  • Below is a list of the groups with the highest percentage positive reviews for each of the following attributes:
    • Eye color: hazel
    • Skin tone: medium
    • Skin type: oily
    • Hair color: red
  • A high percentage of reviews are from Incentivized Reviewers meaning they were compensated in exchange for writing their review
  • Below is a list of the groups with the highest percentage negative reviews for each of the following attributes:
    • Eye color: green
    • Skin tone: porcelain
    • Skin type: combination
    • Hair color: auburn
  • Our engine has analyzed and discovered that 49.3% of the reviews are reliable.
  • This product had a total of 229 reviews as of our last analysis date on Dec 5 2020.
Details

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

I loved the way it shaped my eyebrows and helped fill in the gaps of my brow

Least positive reviewquestion

Packaging is great, it's heavy and weighted but not too much. The spoolie is great and the forumula is good (creamy so you can ...  Read More

Least authentic reviewquestion

I really have always been a fan of IT Cosmetics. I was very happy to have been given a brow Pencil to review. It goes on so wel...  Read More


Helpful Insights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Sephora

    Makes my eyebrows seem naturally darker without looking too heavy and fake looking.


    Posted by a reviewer on Sephora

    I have to give it 4 star, though, because, as a complimentary gift from bzzagent, i received the wrong shade.


    Posted by a reviewer on Sephora

    Definitely not usable for my brown brows but would work for auburn.


    Posted by a reviewer on Sephora

    I just won't be using it again because the color is wrong for my brows and displayed incorrectly online.


    Posted by a reviewer on Sephora

    I was scrolling it up for more product and it felt stuck.


    Posted by a reviewer on Sephora

    The color i received was dark brunette which looked like a dark brown.


    Posted by a reviewer on Sephora

    It was difficult to use the first time around.


    Posted by a reviewer on Sephora

    It stayed put even in humidity.

Review Count History
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Price History
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