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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


It is easily made greasy and weighed down by products but this product is light leave no crunch curls and eliminates frizz whil...  Read More


It is however an excellent lightweight frizzcontrol foam that just helps smooth down your curls and doesnt smell too strong either


I could never wear my hair down when wavy bc other products made to too pouty too crunchy didn’t hold


The curlwave pattern is inconsistent the frizz is off the charts thanks for all the hot tools damage in your 20’s past me but t...  Read More

Price


I take 1 star off because i would love to have more oz for this since i love it so much i now can’t stop using it and having c...  Read More


Ain’t nobody got time for that especially at this price range


The cost is also high for the results


I do not love the price point though and will be purchasing when it is on sale going forward

Packaging/appearance


Product arrived with a broken bottle and pump

Competitiveness


I use their leave in conditioner spray first then a generous amount of this and my hair is markedly better than any other prod...  Read More


The reason for 4 stars is that similarly to their other products the smell is way too strong


I have other products that give better results with less effort

Overview

  • How are reviewers describing this item?
    wavy, fine, tried, down and perfect.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • This product has a moderate number of reviews provided by VIB and ROUGE Beauty Insiders
  • Below is a list of the groups with the highest percentage positive reviews for each of the following attributes:
    • Age: 25-34
    • Eye color: blue
    • Skin tone: fairlight
    • Skin type: dry
    • Hair color: auburn
    • Haircondition: normal
  • Below is a list of the groups with the highest percentage negative reviews for each of the following attributes:
    • Age: 25-34
    • Eye color: green
    • Skin tone: medium
    • Skin type: oily
    • Hair color: brown
    • Haircondition: dry
  • Our engine has analyzed and discovered that 76.6% of the reviews are reliable.
  • This product had a total of 307 reviews as of our last analysis date on Jan 31 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Sephora

    My only issue is how expensive it is for how long it lasts cant reasonably buy this every month or so so i mainly use the odele air dry styler even if my hair volume isnt quite as good since i get so much product for half the price


    Posted by a reviewer on Sephora

    If price werent an issue would definitely repurchase the ouai over and over again


    Posted by a reviewer on Sephora

    Product smells amazing yet don’t recommend it if you have curly or thick hair it won’t do anything


    Posted by a reviewer on Sephora

    I scrunched it into my damp hair after showering and went to bed


    Posted by a reviewer on Sephora

    These photos are from the next morning — i feel like this air dry foam gave me the undone french girl hair i was going for


    Posted by a reviewer on Sephora

    I have wavy fine oily hair and normally if i let it air dry it’s just very frizzy and creates some notveryflattering patterns


    Posted by a reviewer on Sephora

    The first time i used this i put a about 45 pumps in my hair total scrunched it a bit and then immediately left the house in rainy weather to run errands


    Posted by a reviewer on Sephora

    Other products just weight my hair down or make it oily

Review Count History
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