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  • How are reviewers describing this item?
    pretty, perfect, awesome, fast and fine.
  • Our engine detects that in general the reviewers have a neutral sentiment.
  • Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
  • Our engine has determined that the review content quality is low.
  • Our engine has analyzed and discovered that 60.0% of the reviews are reliable.
  • This product had a total of 54 reviews as of our last analysis date on Mar 12 2020.


Most positive reviewquestion

Fast shippping will buy again when I run out

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

i usually use a 40 vol developer, but i tries this one and i like it. i'm a huge fan of wella koleston perfect. this product is...  Read More

Least authentic reviewquestion

Does what is says it does.

Helpful Insights


    Posted by a reviewer on Amazon

    It took a while, but this with the bleach, turned my hair from dark brown/black to a white blonde in about 6months and 4 treatments.

Review Count History
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