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  • How are reviewers describing this item?
    good, brown, great, colour and tried.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • Our engine has analyzed and discovered that 43.1% of the reviews are reliable.
  • This product had a total of 80 reviews as of our last analysis date on Jun 3 2020.


Most positive reviewquestion

Love this product so much I've bought one for my mum too.

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

I never normally take the time to write reviews but this product changed my life, so I think it might help if anyone else is su...  Read More

Least authentic reviewquestion

I am very pleased with my Root cover up.A great price,stays on till you wash it out,helps with thin hair and bald patches..I wo...  Read More

Helpful Insights


    Posted by a reviewer on Amazon

    Purchased as a gift no feedback yet

    Posted by a reviewer on Amazon

    Tried for a while before review.

    Posted by a reviewer on Amazon

    What i would say is that the medium should really be renamed ‘auburn’ as it is quite red.

    Posted by a reviewer on Amazon

    Ever since i hit my late twenties, the grays have started popping up and multiplying.

    Posted by a reviewer on Amazon

    I don't want to damage my hair by dying it too often, so in the past i tried a mascara wand type root concealer, as well as a pen type, but they just didn't work well.

    Posted by a reviewer on Amazon

    I have tried other products, but they do not work as well as this one.

Review Count History
Price History