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social, easy, best, world and practical.
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Tim takes the dark arts of tradeshow marketing and makes them accessible to anyone -- whether you're a novice or a tradeshow warrior
We both experimented with and watched social media develop into the integral component of tradeshow marketing that it is today
So when tim sent me a copy of the book to review, i knew it would be filled with tips developed in the wild of the tradeshow and expo world
And it didn't disappoint!in addition to practical advice about using social media, the guide drills down to integrating tradeshow marketing with overall marketing strategies