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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

Pros & Cons

The AI used to provide these results are constantly improving. These results might change.

Pros

Two important factors for a successful brand are likability and familiarity. I think they will also work very well for others who genuinely care for people, but if the intent behind one's actions are solely for personal gain, these same concepts likel...  Read More

John does a brilliant job out outlining through decades of experience working with the top companies in the world. John does a great job of not only laying out why content is so important to unleash your influence but also shows you how to do it. Real...  Read More

Top of mind focuses on rationale and actionable steps for maintaining top of mind awareness. Content being king, and consistency being critical, top of mind is the long game that we all need to play.

How to be exceptionally 11 things the most charming people always do. It talks about how to build likability and familiarity with your audience. Transition a mindset that sells through helping and not unsolicited self-promotion.

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Highlights

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Quality


John does a brilliant job out outlining through decades of experience working with the top companies in the world


Digital content helps you scale to reach an even larger audience


I read this book with the intention of just learning more about content marketing in general even though i dont see it as somet...  Read More

Competitiveness


Read this book and transform your business


There is a lot of noise competition and work required to achieve top of mind awareness


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Overview

  • How are reviewers describing this item?
    content, great, important, helpful and most.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • Our engine has analyzed and discovered that 47.9% of the reviews are reliable.
  • This product had a total of 128 reviews as of our last analysis date on Dec 26 2022.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    There is a lot of noise competition and work required to achieve top of mind awareness


    Posted by a reviewer on Amazon

    Not even a quarter of the way through it and i have a handful of takeaways already


    Posted by a reviewer on Amazon

    Few people know how to produce relevant useful content that brings the desired results


    Posted by a reviewer on Amazon

    When clients trust you you become top of mind trust consistency opportunitythe chapters dedicated to teams were a bit preachy to me


    Posted by a reviewer on Amazon

    Some of the points are made over and over again so it can be a little repetitive at times


    Posted by a reviewer on Amazon

    I read this book with the intention of just learning more about content marketing in general even though i dont see it as something that i would use with my company and my position


    Posted by a reviewer on Amazon

    It has to be genuine and authentic or it doesn’t work and can be a hindrance


    Posted by a reviewer on Amazon

    You need to connect the people behind your brand to the people you are trying to reach

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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.