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Pros & Cons
Pros
This mindset generates powerful fuel for your revenue growth engine. A focused message fuels the marketing and sales efforts of your engine.
They ask, you answer is a master class in inbound marketing and client communication. It's the point where marketing and sales meet by answering the precise questions your customers have.
This makes sense. Ride along to their meetings and have coffee afterward with the rep to debrief. It sounds cliche but we can't afford not to do it. Then pass it on to a coworker.
The chapters are short, punchy, and actionable. I normally highlight maybe 1-2 pages per book and am happy as often just 1 new insight can have a profound impact on my business.
Marcus sheridan is the author of they ask, you answer. The book is filled with anecdote, case studies, and statistics. Follow marcus. Sheridan. Com on twitter.
Cons
At the end of the book the author implores disciples to hire an in-house videographer, content manager and invest in data tracking software. There’s no analysis that shows in any case that say “3 of the top 5 sellers in this market use a form of they ... Read More
Highlights
Quality
Ride along to their meetings and have coffee afterward with the rep to debrief
Regardless of skill level you will walk away with the new strategies and tactics you need to grow your business
Address the elephants in the room“as buyers although we want to know the good the bad and the ugly we are mostly concerned with the ugly
This is not the kind of book that will just sit on your shelf with the other sales books
Competitiveness
I can reccomend this book to each and everyone who wants to take hisher business to the next level and smoke your competition 💪... Read More
They are not afraid to talk about pricing make comparisons to competitive offerings and address concerns
I thought my competitors might find out true but who cares in the end and i would lose the chance to explain to my potential cl... Read More
I personally often doubt 5star ratings because they sound biased and 34influenced34 in many cases
Overview
- How are reviewers describing this item?
content and great. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 786 reviews as of our last analysis date on Oct 20 2023.
Helpful InsightsBETA
Posted by a reviewer on Amazon
I tore through the book making notes for future b2b blogs from almost every page
Posted by a reviewer on Amazon
For those who have online businesses the information is a bit dated in that the tactics recommended arent really working in that environment these days
Posted by a reviewer on Amazon
One example i recently stumbled upon is the bearded butchers
Posted by a reviewer on Amazon
When i did a google search on a5 wagyu vs
Posted by a reviewer on Amazon
American wagyu and an article on their website came up first in search results
Posted by a reviewer on Amazon
Yet when i joined marketing teams 5 years ago they were so wrote boring and lazy
Posted by a reviewer on Amazon
I had brainstormed video ideas and had a handful of scripts loosely written and thats where i stopped
Posted by a reviewer on Amazon
This is not the kind of book that will just sit on your shelf with the other sales books
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