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What does this mean?Pros & Cons
Pros
The mom test is practical, easy to read and very short with a specific customer development message. Steve blank tells us why we should do it, rob fitzpatrick shows us how to.
Highlights
Quality
This will help frame your questioning and help you develop your first minimum viable product mvp
Great insights into how to structure customer interviews to get to the truth about customer needs and the usefulness of your product
But not the paper copy since the quality of the physical product is awful
Talk about their life or howwhy they use the product in the way they do instead of your idea2
Price
Also i have already loaned my copy to 2 different people and intend to loan it to moreso when you consider how much use it is g... Read More
Competitiveness
Competitors building up qualitative data about the ux
Rob masterfully explains how to talk with customers making this an essential read for any entrepreneur
Overview
- How are reviewers describing this item?
great, easy, good, practical and few. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 2,082 reviews as of our last analysis date on Mar 11 2023.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Wed definitely had potential customers giving us great feedback but then the reality when money was involved being somewhat less than the original feedback would suggest
Posted by a reviewer on Amazon
Talk about their life or howwhy they use the product in the way they do instead of your idea2
Posted by a reviewer on Amazon
Ask about specifics in the past instead of generics or opinions about the future3
Posted by a reviewer on Amazon
Lost a star because the book isnt the best written piece and there are a lot of grammatical errors
Posted by a reviewer on Amazon
Its one of those books that just makes you realize that the intuitive way od doung things is just wrong i
Posted by a reviewer on Amazon
Ive heard people raving about this book and whilst it is pretty good i was surprised at how short it was and also even for being so short how it basically repeated itself several times
Posted by a reviewer on Amazon
You just find a few customers or couldbecustomers and start asking them questions about their problem and thoughts on their preferred solution
Posted by a reviewer on Amazon
As the book says every question we ask carries the very real possibility of biasing the person we’re talking to and rendering the whole exercise pointless
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