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The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

Sold by Bernadette Jiwa
Company Product Reviews Grade:B

In category Books


Fakespot Review Grade

B
Our analysis detected over 80% high quality reviews


Analyzed on:Jul 13, 2016
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You can trust the reviews of this product.

3.751818

Analysis overview

Our engine has discovered that over 80% high quality reviews are present.
This product had a total of 18 reviews on Jul 13 2016.
Interesting tidbit: the most used word by reviewers is how.
How are reviewers describing this item?
informative, good and essential.

Reviews summary

An important book that looks at 'new marketing' at a time when people are easier to reach, but much harder to engage

Bernadette expands on the concept of 'real marketing' which needs to be built into what we do and why we do it to create a deeper impact, and leave a lasting impression that's 'as powerful as a smile

'fantastic guidance on how to build a brand rather than selling a commodity, and the importance of telling stories that mean something to our customers - in our vision, values, products and services, people, delivery, content, design, actions, customer services and so on

Each section ends with 'questions for you' that encourage us to consider how we can integrate real marketing into all aspects of our business



Review Count

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[["how", 24], ["book", 21], ["our", 12], ["business", 10], ["into", 9], ["time", 9], ["think", 7], ["read", 6], ["story", 6], ["know", 6], ["ideas", 6], ["informative", 6], ["inspiring", 6], ["love", 6], ["about", 6], ["tell", 6], ["well", 6], ["good", 6], ["marketing", 6], ["services", 6], ["customers", 6], ["people", 6], ["marketing'", 6], ["essential", 3], ["recommended", 3], ["highly", 3], ["again", 3], ["back", 3], ["coming", 3], ["thought-provoking", 3], ["writes", 3], ["jiwa", 3], ["branding", 3], ["lots", 3], ["working", 3], ["mind", 3], ["interesting", 3], ["spreads", 3], ["service", 3], ["product", 3], ["backed", 3], ["told", 3], ["clearly", 3], ["thinking", 3], ["adjust", 3], ["changed", 3], ["world", 3], ["from", 3], ["new", 3], ["few", 3], ["quite", 3], ["found", 3], ["culver", 3], ["lynn", 3], ["results", 3], ["seeing", 3], ["practice", 3], ["putting", 3], ["forward", 3], ["looking", 3], ["way", 3], ["different", 3], ["made", 3], ["loved", 3], ["excellent", 3]]

Fakespot Review Grade

B
Our analysis detected over 80% high quality reviews




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