Once identified this sales method teaches a sales person how to better position your product or service to help relieve the buyers pain and move a buyer into a won opportunity. It's a brilliant sales tactic.

Author uses history and humor to illustrate his points. Easy to understand and very powerful without the gimmicks and tricks. Uses history to illustrate andillustrate his ideas. Uses humor to make it entertaining and enjoyable.

The dna selling method is a breath of fresh air in the heavily polluted landscape of sales methods and techniques. It boils it down to a handful of key steps that, when followed, creates a higher probability of a successful sale. Usable information us...  Read More

Have been in sales for 20 years and have listened to and read many books on selling, this one is at the top. The book was given as complementary tool to refresh the learnt things so not all is lost too quickly.

Patrick is charismatic and compelling. His dna selling is an elegant method that allows true consultative selling. Patrick compares different moments in history in order to discuss about sales tactics.