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Highlights
Quality
Overall the challenger customer is an invaluable book for driving a project from initial conception to quantifiable deliverable... Read More
The authors speak to the current state of the buying starting with the acknowledgement that “buying” today is greatly dysfuncti... Read More
Like the challenger seller i gave this book 5 stars for the quality of the overall insights
Even if you disagree with the conclusions the volume of research is far too valuable to ignore
Price
The gist of the book is as follows1 challenge buyers by showing them their status quo is not good enough and is cutting into pr... Read More
Competitiveness
What a great followup to the challenger sale
The challenger customer develops the challenger sale story and provides what ceb does well
After reading the challenger sale i came across the challenger customer
In other words challenger sellers do best when they target challenger customers
Helpful InsightsBETA
Posted by a reviewer on Amazon
If you don’t yet you are missing the chance to challenge yourself so you can challenge your customer
Posted by a reviewer on Amazon
Must read for everybody familiar with consultative selling
Posted by a reviewer on Amazon
Getting a view from the customer side of a sales cycle and their care abouts was insightful
Posted by a reviewer on Amazon
The two largest issues raised from companies implementing challenger concepts are that a creating highly differentiated insights is too hard and b adoption efforts run out of steam
Posted by a reviewer on Amazon
Org building multistakeholders coalitions across diverse and conflicting groups to achieve unlikely alliances and breakthrough solutions on seemingly intractable national issues
Posted by a reviewer on Amazon
If you find an opportunity to watch our tedx talk httpsyoutu
Posted by a reviewer on Amazon
To conceptualize suppliers and customers bridging their relationships in this way makes sense but i would not have drawn these linkages absent this research
Posted by a reviewer on Amazon
For invaluable ideas on how to actually achieve this check out smarter selling a gem of a book
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