What does this mean?Overview
- How are reviewers describing this item?
cultural, three, new and high. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has analyzed and discovered that 75.0% of the reviews are reliable.
- This product had a total of 8 reviews as of our last analysis date on Jan 27 2020.
Helpful InsightsBETA
Posted by a reviewer on Amazon
If you are working in marketing but can see that all of the old ways of doing things are not working but can not quite see what the solution is then this book will answer most of your questions
Posted by a reviewer on Amazon
A brand is nothing abstract like some mysterious essence it is simply the sum of ideas associated with it
Posted by a reviewer on Amazon
The way to manage brands is coherence not consistency
Posted by a reviewer on Amazon
My own take on craze brands is that while word of mouth can play a role two other factors offer a more complete description of the cultural process imitation and reflexivity the selffulfilling prophecy effect of reporting by the media
Posted by a reviewer on Amazon
Brand building is supposed to have a point and your molecule should be more than just a ragbag of ideas they should all be in the service of an overriding and commercial logic
Review Count History
