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The Brand Innovation Manifesto - How to Build Brands  Redefine Markets and Defy Conventions

The Brand Innovation Manifesto - How to Build Brands Redefine Markets and Defy Conventions

In category Business, Finance & Law


Fakespot Review Grade

A
Our analysis detected over 90% high quality reviews


Analyzed on:Feb 20, 2017
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You can trust the reviews of this product.

4.4577

Analysis overview

Our engine has discovered that over 90% high quality reviews are present.
This product had a total of 7 reviews on Feb 20 2017.
Interesting tidbit: the most used word by reviewers is brand.
How are reviewers describing this item?
cultural, three and new.

Reviews summary

Insights on what is needed to come up with brand ideas that can become remarkable

Very informative, some fresh ideas an excellent and enjoyable read

:-) as john grant explains in his introduction, these are the four key ideas he examines in this book:1

To bad the brand has been taken out of the market recently



Review Count

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[["brand", 22], ["ideas", 18], ["marketing", 10], ["book", 10], ["cultural", 9], ["brands", 7], ["his", 7], ["from", 6], ["how", 6], ["other", 5], ["molecule", 5], ["like", 5], ["three", 4], ["page", 4], ["offer", 4], ["new", 4], ["strategy", 4], ["section", 4], ["time", 4], ["grant", 4], ["books", 3], ["answer", 3], ["who", 3], ["quite", 3], ["those", 3], ["high", 3], ["most", 3], ["people", 3], ["idea", 3], ["strategic", 3], ["definition", 3], ["develop", 3], ["theory", 3], ["find", 3], ["given", 3], ["things", 3], ["read", 3], ["definitely", 2], ["right", 2], ["help", 2], ["working", 2], ["anyone", 2], ["world", 2], ["seem", 2], ["far", 2], ["questions", 2], ["others", 2], ["sense", 2], ["class", 2], ["include", 2], ["being", 2], ["luxuries", 2], ["luxury", 2], ["live", 2], ["brands'", 2], ["own", 2], ["often", 2], ["viral", 2], ["building", 2], ["two", 2], ["explore", 2], ["hope", 2], ["grant's", 2], ["here", 2], ["well", 2]]

Fakespot Review Grade

A
Our analysis detected over 90% high quality reviews




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