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Overview
  • How are reviewers describing this item?
    great, most, relevant, psychological and best.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has determined that the review content quality is high and informative.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 18 reviews as of our last analysis date on Feb 26 2020.
Details

BETA

Most positive reviewquestion

One of the best Advertising books I've read; it takes a heavy appeal towards psychological and behavioral marketing/advertising.

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

Ferrier's Advertising Effect is a must read for anyone interested effective and differentiating marketing! Engaging discussion ...  Read More

Least authentic reviewquestion

Not enough review data to provide meaningful insight.


Helpful Insights

BETA

    Posted by a reviewer on Amazon

    Possibly the best book on advertising i've ever read, and i haven't even read it.


    Posted by a reviewer on Amazon

    Listening to it on the way into work in the car was so amazing, i just had to have the hard copy for reference.


    Posted by a reviewer on Amazon

    The aida model proposed by e.


    Posted by a reviewer on Amazon

    There's also the story of people trying to save a community radio station by asking richard branson for $1million.


    Posted by a reviewer on Amazon

    It was not an industry where i expected an evidence based approach to doing things.


    Posted by a reviewer on Amazon

    Adam shows how the industry is using this to great effect to change peoples opinions about their brands, and then spur a change int heir behaviour.

Review Count History
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